OneSpot is a programmatic native ad company that marries content marketing with the power, data intelligence, and infrastructure of online advertising. OneSpot’s platform turns owned and earned content into high-performing display ads that help clients:
- identify prospects who are in the market for their products
- more effectively retarget customers by using different types of content at different points in the purchase funnel
- drive response rates that are 2 to 50 times higher than traditional advertising
Big data machine learning is applied to place native ads with the highest efficacy across all web traffic sources, then makes use of viewer behavior data for re-targeting sequencing to optimize the content-to-conversion funnel.
OneSpot has been running content ad campaigns in private preview since March 2012. Customers span B2B and B2C categories, including Remington, Dell, Rackspace, General Mills, Home Depot, and others.The product is now live with display ads and Facebook, and will shortly support other channels, including mobile, Twitter, LinkedIn and AdWords/AdSense.